Which UK bookmaker consistently offers the best odds on football?

Bet365 is widely regarded as offering the most consistently competitive football odds in the UK market, particularly for Premier League and European club football.

Are UK sports betting sites safe and regulated?

Yes, all legitimate UK sports betting sites are regulated by the UK Gambling Commission (UKGC), which is one of the strictest gambling regulatory bodies in the world.

What is Best Odds Guaranteed and which bookmakers offer it?

Best Odds Guaranteed (BOG) is a promotion offered primarily for horse racing that guarantees you receive the better of your early price or the Starting Price (SP) when the race goes off.

Can I use multiple UK betting sites at the same time?

Absolutely, and experienced bettors strongly recommend holding accounts at several bookmakers simultaneously to shop around for the best odds on each bet.

What payment methods are accepted at UK betting sites?

UK betting sites accept Visa and Mastercard debit cards, PayPal, Skrill, Neteller, Paysafecard, and bank transfers.

How do I know if a UK betting site is offering good value?

The most reliable way to assess whether a bookmaker is offering good value is to compare their odds against competitors on the same events regularly across a range of sports and markets.

Privacy Policy

Last Updated: January 2026

Addax Soft Ltd ("we", "us", "our", or "Company") operates the addaxsoft.com website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our Site.

Information We Collect

We may collect the following types of information:

Personal Identifiers: Name, email address, and other contact information you voluntarily provide
Technical Data: IP address, browser type, device information, and operating system
Cookies: Information stored via cookies and similar tracking technologies
Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns

We do not knowingly collect data from individuals under 18 years of age. Users must be of legal age to gamble in their jurisdiction.

How We Use Information

We use collected information for the following purposes:

Analytics and understanding site performance and user behaviour
Affiliate tracking and commission management with partner gambling operators
Site improvement and optimisation
Personalising your experience
Responding to your enquiries
Compliance with legal obligations
Fraud prevention and security

Cookie Policy

Our Site uses cookies and similar technologies to enhance functionality and track user engagement.

Types of Cookies:

Essential Cookies: Required for site operation and security
Analytics Cookies: Help us understand user behaviour and site performance
Affiliate Tracking Cookies: Enable commission tracking with partner operators
Marketing Cookies: Support targeted advertising and remarketing campaigns

Cookie Management: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact Site functionality.

Third-Party Links

Our Site contains links to third-party gambling operators and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.

Third-party operators are responsible for their own data handling and regulatory compliance with the Gambling Commission and other relevant authorities.

Your Rights

Under UK Data Protection legislation (UK GDPR and Data Protection Act 2018), you have the following rights:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making and profiling

To exercise these rights, please contact us using the details in the Contact Us section below.

If you are a US resident, you may have additional rights under applicable state privacy laws (e.g., CCPA). Please note that our Site is primarily directed at UK users.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and legal requirements:

Analytics data: typically 12-24 months
Affiliate tracking data: as required for commission verification (typically 12 months)
Contact enquiry data: until the enquiry is resolved, plus 6 months for record-keeping
Cookie data: as per the cookie expiration settings

We will delete or anonymise data when it is no longer required, unless we are required to retain it for legal compliance.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us:

Email: [email protected]
Website: addaxsoft.com

We will respond to data rights requests within 30 days of receipt, in accordance with UK GDPR requirements.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.